![]() First driven by the spread of K-dramas and K-pop across East, Southeast and South Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube. info), a neologism, literally meaning "wave/flow of Korea") is the increase in global popularity of South Korean culture since the 1990s.The Korean wave or K wave ( Korean: 한류 Hanja: 韓流 RR: Hallyu MR: Hallyu, listen ( help Increase in global popularity of South Korean culture since the 1990s ![]()
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